Marketing Specialist - Building Solutions Integrated (Finance)

Hexagon Geosystems provides a comprehensive portfolio of digital solutions that capture, measure, and visualize the physical world.
At Hexagon Building Solutions Integrated (BSI), we integrate cutting-edge reality capture technology with unparalleled customer service to deliver exceptional construction documentation services. Our offerings include versatile video, UAV, 3D, webcam, and photo services tailored to a wide range of construction projects across diverse industries. With sophisticated tools, a proprietary software platform, and a professional team operating in over 80 global markets, Hexagon BSI strives to be the ultimate one-stop provider for visual documentation services.

Position Overview
We are seeking a dynamic and detail-oriented Marketing Specialist to support the integrated marketing efforts across all brands within the Building Solutions Integrated Business Unit. This role is ideal for a creative and organized individual who thrives in a fast-paced environment and enjoys working across multiple marketing disciplines.

Key Responsibilities

• Social Media Management

• Develop, schedule, and publish content across social media platforms
• Monitor engagement and performance metrics
• Collaborate with brand teams to ensure consistent messaging

• Search Engine Optimization (SEO)

• Optimize website content for search engines
• Conduct keyword research and implement SEO best practices
• Track and report on SEO performance

• Content Creation & Website Management

• Assist in creating and editing marketing content (blogs, case studies, product pages)
• Publish and maintain content across multiple brand websites
• Ensure brand consistency and accuracy

• Awards Program Management

• Own the awards calendar and submission process
• Research and apply for relevant industry awards
• Coordinate with internal stakeholders to gather supporting materials

• Customer Testimonial Program

• Manage the customer testimonial program across all brands
• Coordinate and execute testimonial contests and campaigns
• Collaborate with sales and customer success teams to identify candidates
• Ensure testimonials are leveraged across marketing channels

• Event & Field Marketing Support

• Assist with planning and execution of trade shows, webinars, & field events
• Coordinate logistics and promotional materials
• Support lead capture and post-event follow-up

• Email Marketing

• Create and deploy email campaigns using marketing automation tools
• Segment audiences and personalize messaging
• Analyze campaign performance and optimize for engagement