Assistant Marketing Manager (Marketing)
An industry leader, The Wine Group is one of the world's foremost producers of award-winning wines across more than 60 wine brands and many winery facilities in California, New York, and Australia. Headquartered in Livermore, California, TWG is an industry innovator when it comes to developing, marketing, and selling wine brands beloved by consumers around the world, including Cupcake, Franzia, Benziger, Imagery, Tribute, 7 Deadly, Cooper & Thief, The Dreaming Tree, Charles Smith Wines, and more. The Wine Group believes in producing wine using sustainable and earth-friendly practices to foster healthy land and agriculture for generations to come. The company demonstrates environmental stewardship through its commitment to clean energy and by ensuring that all its owned vineyards are certified sustainable or biodynamic. To learn more, please visit: www.thewinegroup.com.
JOB SUMMARY
The Assistant Marketing Manager reports to the Senior Brand Manager, Meiomi and is based at our Livermore, CA location. An enthusiastic junior marketer who assists in brand-building initiatives utilizing data-driven insights, and who supports the Senior Brand Manager in developing key elements of brand planning with agencies and cross-functional teams to drive business goals. They will be a creative and results-driven innovator with strong competencies in innovation, strategy, commercialization, execution, and project management. This role is eligible for a hybrid work week (minimum 1x/week in Livermore office), and occasional travel as needed for photo shoots, tastings, in person meetings etc.
ESSENTIAL FUNCTIONS
- Delivering Remarkable Innovation: Understands how to create a strong, cohesive concept via aligning product, packaging, and consumer idea. Delivers marketing ideas and integrated marketing programs which increase consumer engagement, brand affinity and brand growth.
- Creative Brand Marketer: Will direct graphic designers and vendors toward consumer needs. Intuitively “gets” brands and consumer motivations.
- Strategic Business Planning: Understands the construct and business drivers of a brand's P and L. Executes marketing plans against business priorities to achieve competitiveness and profitability. Takes a supporting role in annual Business Review and Brand Plan, as well as management of the Brand Marketing budget.
- Leverages Insights and Analytics: Leverages appropriate data tools and resources to unlock actionable insights actionable insights. Participates in development of KPIs and reports on performance metrics in clear, concise manner.
- Building Brands: Applies knowledge and insights regarding consumer target across all brand activities. Understands and articulates nuances of brand positioning. Evaluates creative elements and provides constructive feedback to optimize visual identity where needed.
- Supports brand program development and new product process with cross-functional teams and help develop sales tools, sales decks, tasting notes, merchandising and display standards.
- Effective Project Manager: Collaborates with cross-functional teams (external agencies/internal partners) to develop and execute key brand programs and sales tools. Can juggle multiple projects at varying complexities and strives for flawless execution.
- Clear Communicator: Has the ability to clearly communicate messages verbally and in writing. Can confidently present ideas to gain leadership alignment and/or key customer buy in.
- Culture Ambassador: Embodies a ‘can-do' attitude and strives for continuous improvement. Excels in a fast-paced environment and embraces change. Assumes positive intent and thrives in a culture of collaboration.
QUALIFICATIONS
- Bachelor's degree required, ideally in Marketing or Business.
- High school diploma or GED equivalent required.
- 2+ years' experience in Marketing, Sales, or Agency (Advertising, PR, Digital, Experiential).
- Strong grounding in CPG marketing best practices.
- Prior knowledge and/or experience with alcoholic beverages, or consumer packaged goods.
- Solid project management and time management skills with excellent attention to detail.
- Prior experience in data analysis, with the ability to make fact-based recommendations.
- Highly proficient in Microsoft Word, Excel, and PowerPoint (can create powerful marketing presentations for internal and external customers).
PHYSICAL DEMANDS
- Position operates in a professional office environment.
- Position includes travel to various industry and/or company events, up to 20% of the time.
- Ability to perform tasks requiring bending, stooping, standing, and twisting.
- Must be able to lift up to 40 lbs. (a case of wine).
COMPENSATION
- Hiring Salary Range Posted: $77,000 - $115,600.
- Actual compensation will be based on factors such as experience; skills, knowledge, and abilities; education; and other position related factors.
At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.
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NOTICE TO THIRD PARTY AGENCIES
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.
