Content Specialist (Information Technology)

Summary
This role works in cooperation with the Marketing Manager and marketing team to execute B2B marketing strategies for NORD. Creates and executes marketing programs such as email campaigns, landing pages, and promotions. Cooperates with internal team members to create written, image, and video content for landing pages, emails, advertising, social media, etc. Utilizes PIM and CMS to post general content, press releases (news), literature, etc. on nord.com accurately and in a timely manner. Responsible for improving nord.com content, including optimization for SEO and identifying new ways to engage with our customers to improve overall customer satisfaction. This role engages with the marketing, product, engineering, training, and sales teams, as well as with key contacts at the global corporate office in Germany. This role also interacts with customers on occasion and a small amount of travel may be necessary.

Description

· Execute digital marketing initiatives using FirstSpirit (CMS), ContentServ (PIM), HubSpot (Email/Social Media), and other tools
· Identify opportunities, coordinate, shoot, and edit video content
· Create product, event, and general web content to support engineering, training, and sales activities
· Proofread translations for accuracy and post to appropriate channels, as required
· Complete other tasks as needed, such as report generation, distributor marketing activities, and support of special events and internal activities.
· Set and meet marketing project deadlines, providing timely results and accurate materials
· Contribute to improving our teamwork, work processes, tools, and results
· Provide positive and professional conduct and interactions