Marketing Activation Coordinator (Gregory) (Finance)

About Us
Who We Are
Since 1977, Gregory Mountain Products has been a legacy brand in the outdoor industry and our products are sold in over 45 countries. We are a global leader in backpacking, hiking, everyday adventure and active travel products. We believe that exploration is all about the spirit and drive to make your life what you want, and our mission is to build gear you can trust to take you there. We have received countless innovation and product awards over the years, but most importantly our packs have been worn on millions of adventures and helped create a million smiles along the way.
Job Description
The individual in this role will be responsible for coordinating the implementation of Gregory's brand and marketing strategy across all owned and partner marketing channels at our headquarters in Salt Lake City, Utah. This position requires managing activities in a dynamic environment and plays a crucial role in executing plans across paid and organic social media, email campaigns, website content, ambassador programs, events, product launches, and partnerships.

The Marketing Activation Coordinator must possess strong organizational, collaborative, and detail-oriented skills, along with excellent communication abilities to manage timelines and creative workflows effectively. The ideal candidate should have a passion for the outdoors, a strategic mindset, and the capability to handle multiple projects simultaneously while supporting the broader marketing team in communicating our brand story.

Responsibilities:

• Coordinate the implementation of Gregory's annual and seasonal marketing strategy across all brand touchpoints.
• Ensure consistent brand messaging and activation across social media, email, website, partnerships, and events.
• Support the planning and execution of go-to-market campaigns for product launches, ambassador stories, and seasonal initiatives.
• Collaborate with internal and external teams to uphold marketing timelines, assign deliverables, and monitor progress.
• Facilitate the development and distribution of campaign briefs to internal creative, copy, and content departments, as well as external partners.
• Manage and execute Gregory's social media calendar, including scheduling, basic content coordination, community engagement, and liaising with paid social agency.
• Assist in the creation and deployment of email marketing campaigns, coordinating copy and assets.
• Help manage ambassador communications and integrate ambassador content across all channels.
• Support marketing activations associated with partnerships and affiliate programs, ensuring timely delivery of campaign materials.
• Plan and oversee key consumer events and brand presence opportunities, including logistics, on-site support, and 1-2 internal company events per year.
• Track and report key performance indicators (KPIs) in collaboration with the broader marketing team to assess campaign success and optimize future strategies.

Qualifications:

• Bachelor's degree; marketing or communications preferred.
• 3+ years experience in a marketing coordination, brand communications, or project management role.
• Excellent written, verbal, and visual communication skills.
• Proven ability to manage multiple projects, timelines, and stakeholders simultaneously.
• Familiarity with digital marketing platforms and tools (social media, email marketing, campaign tracking).
• Comfortable working in a fast-paced environment with cross-functional teams.
• Positive, curious, and solutions-oriented mindset.
• Experience with outdoor industry or lifestyle brands a plus.
• Knows how to have a good time, curious and passionate

About the Team
Why You'll Love Working Here

Our North America office is located just a few miles south of downtown Salt Lake City at the base of the Wasatch Mountains, giving our small, tight-knit team amazing access to world-class hiking, biking, fishing, skiing and snowboarding within a stone's throw of the office. With 360-degree views and open windows, you can enjoy the fresh air and you can feel the energy of the mountains all around you.

At the risk of giving the ole sales pitch, we are proud of our culture at Gregory, so why not tell you about it. The work environment is fun and dynamic, with no shortage of learning opportunities due to our highly collaborative environment. We have a work-hard, play-hard mentality and are supportive of finding a healthy work/life balance. When it comes to professional development, our high employee retention rate and tenured team is the best indicator that there is no shortage of opportunities to learn and grow. We are fortunate to have a passionate and supportive parent company, Samsonite, a world leader in the travel space, which provides financial stability and allows us to pay competitive salaries with great benefits. At the end of the day, we put a lot of value on each and every one of our team members.

What We Value

We are a product-driven company, so we place a huge amount of value in high quality design, craftsmanship, materials, and responsible sourcing. We care about our outdoor playgrounds and the future of the planet, so we seek out environmentally conscious innovation and take real, science-based steps to measure and reduce our overall footprint. We believe in the incredible physical and mental health benefits we acquire from spending time outdoors. We seek to foster aspiration without intimidation, and we welcome all adventurers.

Our passion drives us to ensure every one of our products bears the mark of our hands-on, ground-up effort to curate new ideas, materials and technology to deliver something that is uniquely Gregory. This ingenuity and passion-driven mission can be felt beyond our products across all aspects of the company. It informs the style in which interact with our customers, our consumers, and our community. No matter how our consumers define adventure or wherever their curiosity leads them, it's our job to enhance and empower their experiences.

Gregory is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.