SENIOR VICE PRESIDENT OF MARKETING, CONSUMER BRANDS (Project Management)
Are you ready to grow with a six-time US Best Managed Company? KENT Consumer Brands Americas has a brand-new opportunity for a dynamic and experienced executive to join our team as the Vice President of Marketing within our Consumer Brands segment! The Sr. VP of Marketing role requires a visionary leader with a proven track record in driving successful global brand and marketing strategies for enterprise-level organizations. The ideal candidate will possess exceptional strategic thinking, creativity, leadership, and communication skills, with a deep understanding of consumer behavior, market trends, innovation, and consumer communications. If you're an exceptional builder of teams, people, and culture, we want to hear from you!
- This role will be based in Muscatine, Iowa.
SUPERVISORY RESPONSIBILITIES:
- The Sr. VP of Marketing will have reporting and management responsibilities for brand teams, eCommerce, creative services, and insights /market research functions.
PRIMARY DUTIES & RESPONSIBILITIES:
- Strategic Leadership: Develop and execute comprehensive marketing strategies and brand plans that align with the company's global vision and objectives.
- Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, quality, and performance.
- Brand Management: Oversee the development and implementation of brand strategies to enhance long-term brand equity and market share.
- Market Analysis: Oversee market research and analysis to identify opportunities, trends, and competitive landscape including further expansion of consumer insights
- Consumer Communications: Lead the planning and execution of marketing campaigns, ensuring consistency and effectiveness across all regions. Partner with global peers. Oversee and develop strong agency partnerships.
- Stakeholder Collaboration: Collaborate with cross-functional teams, including sales, product development, and finance, to drive business growth within Consumer Brands as well as enterprise-wide.
- Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic goals.
- Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and drive continuous improvement.
- Digital Transformation: Oversee eCommerce development to leverage digital marketing tools and technologies to enhance customer engagement and drive digital transformation.
- P&L: Oversee profit and loss for CPG and Foodservice in the Americas, while influencing and supporting global brand strategy.
EDUCATION, EXPERIENCE, QUALIFICATIONS:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree required.
- Minimum of 15 years of marketing experience, with at least 10 years in a senior leadership role within a consumer-packaged goods company. Global experience is a plus.
- Proven experience in marketing consumer products, specifically in categories such as pet care products as well as food and beverage lines.
- Experience with products sold in supermarkets, club stores, and mass merchandisers, eCommerce platforms or other areas.
- Proficiency in digital marketing and data analytics.
- Strong strategic thinking and analytical skills.
- Exceptional leadership and team-building abilities.
- Excellent communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.
TRAVEL EXPECTED:
- Frequency: Approximately 25-40% of the time, depending on business needs and specific projects.
- Regions: Regular travel to key locations in the US, Canada, Australia, and the UK, with potential visits to other regions as required.
- Purpose: Travel for strategic planning meetings, overseeing marketing initiatives, collaborating with regional teams, and attending industry events or conferences.
OTHER:
- Location: The duties of this role are intended to be performed onsite in Muscatine, IA. (This is not a remote assignment).
- Relocation: Relocation Assistance is available.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
