Senior Manager - App Store Optimization (ASO) (Finance)

Job Title: Senior Manager - App Store Optimization (ASO)

Requisition ID: R025323

Job Description:

Job Title: Senior Manager - App Store Optimization (ASO)

Reporting To: Senior Director - Growth Strategy

Team: Mobile Growth

Department: Call of Duty Marketing

Location: Santa Monica, CA

Your Platform

Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers -- like Pitfall® , Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders ™ and Call of Duty ® -- our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.

And while we have world-class franchises, infrastructure and resources, our success comes from a passionate, talented and diverse team of people producing greatness together. So, if you're interested in our biggest priority, it's our people.

We're currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.

Join us, make history. To learn more, check us out at www.activision.com , www.activisiongamesblog.com or @Activision on Instagram, Twitter, Facebook and LinkedIn.

Your Mission

Our Mobile Growth team is looking for a passionate and results-driven Senior Manager of App Store Optimization (ASO) to lead our global ASO strategy for Call of Duty: Mobile, one of the world's most iconic gaming franchises. As part of the Mobile Growth Marketing team, you will drive the visibility, conversion, and organic performance of Call of Duty: Mobile across key app stores, including Apple's App Store, Google Play, and emerging platforms.

This role requires a blend of user acquisition, creative, analytical, and strategic expertise. You'll work cross-functionally with Growth/User Acquisition, Creative, Marketing Analytics, Go-To-Market, Product Management, and Regional Marketing teams to maximize store presence, improve player acquisition efficiency, and optimize for ongoing live ops success.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Own and develop the end-to-end App Store Optimization (ASO) strategy & roadmap for Call of Duty: Mobile - overall discipline management, testing framework, creative ideation, development, production, delivery, testing, and iterative optimization process.
• Manage and continuously optimize store assets (app icons, screenshots, videos, feature graphics, descriptions, etc.) to maximize marketing funnel efficiency, increasing conversion rates and driving installs.
• Partner closely with Growth/User Acquisition, Creative, Go-To-Market, and First Party teams to align on testing roadmaps and marketing messaging strategies for store presence.
• Lead A/B testing initiatives using internal tools, App Store Connect, and third-party platforms.
• Conduct ongoing keyword research, competitive analysis, and performance reporting to identify market trends, avenues for experimentation, and opportunities for growth.
• Collaborate with Apple, Google, and other platform partners to maximize the conversion impact of Featuring opportunities and implement best practices.
• Assist in creative agency identification and optimization in conjunction with Growth & Creative teams, ensuring ASO creative deliverable needs are mapped against project-appropriate partners.
• Provide actionable insights and recommendations to leadership based on data-driven analysis.
• Stay on top of emerging trends in ASO, mobile marketing, and mobile gaming to maintain a competitive edge.

Player Profile

Minimum Requirements:

• 5+ years of experience in App Store Optimization and/or User Acquisition, preferably in mobile gaming, entertainment, or a high-growth consumer app environment.
• Deep knowledge of both Apple App Store and Google Play ecosystems, algorithms, and ranking factors.
• Hands-on experience with ASO tools (e.g., Geeklab, App Store Connect, Sensor Tower/Data.ai, StoreMaven, SplitMetrics, etc).
• Strong analytical skills with proficiency in data tools like Excel, Tableau, or similar BI platforms.
• Exceptional project management and communication skills, with the ability to influence cross-functional stakeholders.
• Creative eye for optimizing store assets and understanding what resonates with diverse gaming audiences.
• Experience working with localization teams to optimize multi-language stores across diverse global markets.
• Experience with crafting executive-ready materials and presenting quantitative and qualitative insights to and executive audience.
• Knowledge of SEO principles as they apply to app store ecosystems.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Extra Points:

• Familiarity with MMPs (e.g., Appsflyer, Singular, Adjust, Kochava) and attribution reporting.
• Experience with end-to-end marketing creative process, familiarity technical specs and outputs across a variety of digital marketing channels.
• Passion for gaming - especially mobile and FPS titles like Call of Duty - is always a plus.
• Experience at an international organization with multiple business units.
• MBA or other graduate degree in a relevant field.

Our World

Activision Blizzard, Inc. is the world's largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Destiny, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We're not just looking back at our decades-long legacy; we're forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We're in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater - this could be your opportunity to level up.

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .

In the U.S., the standard base pay range for this role is $105,120.00 - $194,400.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.